The Financial Express, Bangladesh’s premier financial daily newspaper has featured Bima’s award win at the Asia Communication Awards in Singapore.


Bima’ and Robi Axiata were awarded the Emerging Market Initiative of the Year Award for the “BIMA and Robi – Life Insurance” service. This was announced at the Asia Communication Awards in Singapore  recently.


Innovative mobile life insurance service Robi Axiata and Bima partnered to launch this innovative mobile insurance service for the first time in Bangladesh in 2012 to offer free life insurance coverage for all its prepaid subscribers.


Under this life insurance coverage each registered Robi Prepaid subscriber, aged between 18 -60 years, earns accumulating insurance coverage every calendar month by using only BDT 250 worth of talk-time each month.


Sustainable employment created by Bima Bima’s innovative mobile insurance service not only enables millions of low income households to enjoy the security and peace of mind of insurance should a loved one pass away, but it has also created sustainable employment for local people. Hundreds of Bangladeshi’s now work as mobile insurance agents employed by Bima across the country, increasing the social impact mobile insurance is having in Bangladesh.