BIMA recognised as a leader in innovation and inclusion


The MasterCard Foundation has awarded its global “Clients at the Centre” Prize to BIMA.  The award recognizes recognizes a single company that is truly pushing the boundaries of innovation and inclusion.


The award was presented at The MasterCard Foundation Symposium on Financial Inclusion, bringing together the leading players working to bring financial services to low-income families in emerging markets.


BIMA was selected winner for its client centric approach, which has resulted in delivering impact on an unrivalled scale, reaching over 20 million customers across Africa, Asia and Latin America in just five years.


Mathilda Ström, Deputy CEO & Head of Business Development, commented on the win “ We are so proud to take home this award. We have always believed that access is about more than affordability; it’s about designing products & models that actually work for our consumers. This approach has been the key to unlocking the potential of our model and delivering impact at scale”


“The benefits of access to finance for individuals, having the ability to save, borrow and transfer money, and also to insure themselves, are well understood,” said Ann Miles, Director of Programs, Financial Inclusion & Youth Livelihoods at The MasterCard Foundation. “We’ve seen significant progress recently but the world can only achieve universal financial inclusion if financial service providers truly understand the unique context and needs of poor people. BIMA is doing just that and stands as a model of what can be done.”


The prize money of $150, 000 will be invested in further developing BIMA’s customer insight capabilities, positioning BIMA as the industry leader in client centricity.