Dialog, Sri Lanka’s largest telecom operator and a proud partner of Bima, has just launched a nationwide campaign to promote its innovative new personal accidental insurance cover.
This new product enables Sri Lankans to benefit from personal accidental insurance for just 1 rupee per day for up to 1 million rupees of cover for prepaid customers, while post-paid customers can buy R1m R2m and R5m cover.
The Dialog marketing campaign will drive awareness while also educating Sri Lankans about the benefits of personal accident insurance.The marketing campaign will include billboards, press, radio and TV and will roll out across Sri Lanka.
