BIMA, the leading provider of mobile-delivered insurance and health services in emerging markets, announced the launch of a groundbreaking pre-paid insurance offering. This innovative model creates an opportunity to widen access to vital insurance services on a massive scale.


BIMA’s ‘Pay-As-You-Go’ products will be sold in pre-paid packages; much like the way airtime credit top-up cards are purchased. Payment and registration are carried out entirely via mobile phone handset. This model is the first of its presents a unique opportunity for unbanked consumers to access insurance.


Gustaf Agartson, CEO of BIMA said “We believe that this offering is truly groundbreaking, with the potential to widen access to insurance on a massive scale. Our pre-paid approach leverages the soaring rate of mobile penetration in emerging markets, as well as the growing preference for our consumers to access services via mobile”.


BIMA’s first ‘Pay-As-You-Go’ market will be Ghana, where the company already provides insurance to over 1.3 million people through its partnership with mobile operator, Tigo. BIMA will launch with the ‘BIMA Personal Accident Insurance’ product, which has been designed to meet the needs of the Ghanaian mass-market i.e. people living on less than US$ 10 per day.


Prices start at just 3 GHC (US$ 0.65), for three months of coverage worth up to 5,000 GHC (US $1500) for death or permanent disability resulting from an accident. Customers will be paid within three days of filing a valid claim.