Partnerships
We partner with mobile money providers, mobile operators and
leading insurance underwriters. This means we can reach customers on channels
they already use and with partners that they trust.
“I have a very large family and was unable to work due to my swollen legs. As a
mason I hardly made enough money and owed creditors up to 1,200 Ghana Cedi. I
filed for a claim and received 1,800. I am very thankful.”
Customer, AirtelTigo, Ghana
Underwriters
Customer experience
We believe in making things simple for our customers. They sign up in minutes. With no paperwork and no hidden costs. We keep in touch with our customers through channels suited to their needs, including apps, SMS, IVR and social platforms, to educate them on how to stay registered, how to claim and how to speak to a doctor any time they need.
Our customer approach
Easy registration
Customers can sign up by speaking on one of our 3,000 local agents, reaching us through our app or contacting us through Facebook, WhatsApp, Hotline and Viber. We adapt our channels to our customer needs.
Educating the consumer
We build trust with our customers. They are accessing these services for the first time and it’s vital we help them understand the importance of taking care of their health, the need for insurance and how to use our products.
Easy Payment
BIMA customers pay for their product with their phones, through prepaid airtime, postpaid monthly bills or through their mobile money wallet. When they pay for one month, they are covered for the next.
Easy access to quality health advice
We offer customers access to qualified doctors and enhanced health services at the touch of a button. We’ve also introduced health programmes for customers to manage their own health needs. We send weekly messages, through our consumer-facing app, covering topics selected by the customer, including women’s health and diabetes.
Easy Claiming
Claiming is also fast and easy, customers can contact BIMA on their preferred channel and be guided through the process – with no paperwork involved. We pay in 3 working days.
Educating the consumer
We build trust with our customers. They are accessing these services for the first time and it’s vital we help them understand the importance of taking care of their health, the need for insurance and how to use our products.
Easy access to quality health advice
We offer customers access to qualified doctors and enhanced health services at the touch of a button. We’ve also introduced health programmes for customers to manage their own health needs. We send weekly messages, through our consumer-facing app, covering topics selected by the customer, including women’s health and diabetes.